From persistent negative comments on posts to viral success and positive social sentiment.
Changing perception and making a grocery store culturally relevant, with astronomic metrics.
Stop & Shop, a northeastern grocery chain, was losing market share and local love.
With lots of discord around prices, inconsistency and their egg production process, things were rough in the comments and no one was engaging with their antiquated content strategy.
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In today’s social landscape, brands can’t afford to move slow. Our social team has partnered with Stop & Shop to prove what’s possible when agency and client work in true lockstep. Despite being spread across different states, we’ve built a process rooted in trust, collaboration, and constant testing that allows us to be nimble, highly creative, and effective.
Together, we’ve turned a nascent social presence into a thriving one—earning multiple viral hits, skyrocketing metrics, and generating not just followers and engagement, but positive brand sentiment. What used to be complaints about eggs and chickens, has now become comments like “that’s it, goodbye Market Basket, I’m a S&S customer now” and “give the social media team a raise”.
From rapid-fire trend response, to building relatable, resonant content, to systems and communication that kept us aligned and fearless, we established a go-to model for how agencies and in-house social teams can work in tandem to achieve incredible results. All of this laddering up to a comprehensive strategic platform we built for them that acts as a blueprint for external and internal teams—complete with TOV, content pillars and filters, and more.
