DiGiorno Reinvention Campaign
DiGiorno was struggling. It hit its peak a bit ago, and sales were declining when the big pizza companies had wised up to digital, social, apps and loyalty programs to supplement their traditional tactics.
Frankly, it wasn’t delivery, so no one wanted it.
We had to remind people that yeah, this wasn’t delivery, and that’s a VERY good thing. Because it tastes just as good, it’s cheaper, and doesn’t come with all the messes that delivery brings.
We had to go after the Big 3 pizza chains.
