Part of a Colorado Expansion Campaign (more tactics and channels to share if you’d like to see) where we built quick and immediate brand awareness in the Denver area—which helped create the most successful overall state launch campaign in Root’s history. While driving downloads and profiles was not the goal, we cultivated high-touch, quality impressions and social sharing that undoubtedly led to more customers in the near future.
During a notoriously dangerous time to be on the road (St. Paddy’s Day in Denver, where they really get after it), we offered free rides, no strings attached. Because we’re all about safe driving, smooth driving and smart drivers.
The organic awareness leading up to the event generated a lot of buzz and interest as a very unique, top-of-funnel tactic.
In a world with lots of trolls on social media, it’s pretty amazing to see people talk about your brand like this. Which creates high WOM, and that ultimately leads to strong LTV.
