100s of videos. 10s of Millions of views. Hundreds of thousands of shares and saves. From a 300 view average when we started.

Taking a nascent social presence from an avg 300 views to over 10K views and hundreds of thousands of likes/shares.

My partner and I were contracted to make TikToks for Scotts Lawn, three a week. Later, we moved to 8 a week.

The other agency doing their content on TikTok? VAYNERMedia. Yes, that Gary Vee.

Turns out, our content dramatically outperformed Mr. Vee’s (who I have the utmost respect for, and even got into TikTok after hearing him talk about it early on. Plus, working with Kyle Arango and team was an absolute pleasure and appreciate their trust in us).

When we started, the account was averaging 300 views per post. After just a few months, we were getting 10K views on average. Then we hit 3M on one and later, 5M and 7M. And although views are awesome and worthy, they are vanity metrics compared to the gold standard in social rn—shares and saves. And, we were getting 100s of thousands of shares and saves.

THEN. We made some videos for EZ Seed and people were obsessed asking questions, looking for coupons, searching for advice. So we wanted to take that organic piece of content, slap a CTA on and some paid $ behind it. They were just about to, and it would have crushed, but Scotts had to halt certain marketing spend for a bit.

We did all this with an iPhone in my backyard.