CTR from 1.25% to 17%, and a CPC from $1.50 to $.04.
Dude Wipes
My small team of two is working on Dude Wipes organic content, making several videos a week. With just ourselves and iPhones, we’ve delivered countless videos with millions of views and hundreds of thousands of shares (massive spike in ER%. In addition to high-performing organic metrics, we tested our organic content in paid with results of an increase of CTR from 1.25% to 17%, and a CPC from $1.50 to $.04. It’ been a fun one!
Individual Organic Posts
From tossing out ideas with their internal CD and social person, to shooting and editing quick-turn concepts in 2-48 hours, to briefing creators for well-rounded, diverse talent on camera, I lead this relationship and content creation