CTR from 1.25% to 17%, and a CPC from $1.50 to $.04.

Dude Wipes

My small team of two is working on Dude Wipes organic content, making several videos a week. With just ourselves and iPhones, we’ve delivered countless videos with millions of views and hundreds of thousands of shares (massive spike in ER%. In addition to high-performing organic metrics, we tested our organic content in paid with results of an increase of CTR from 1.25% to 17%, and a CPC from $1.50 to $.04. It’ been a fun one!

Individual Organic Posts

From tossing out ideas with their internal CD and social person, to shooting and editing quick-turn concepts in 2-48 hours, to briefing creators for well-rounded, diverse talent on camera, I lead this relationship and content creation

  • 2.6M reach

  • 200K engagements

  • 83K shares

  • 50K views

  • 2K engagements

  • 500 shares

  • 480K reach

  • 2K engagements

  • 65% completion rate

  • .08 cents CPC

  • 12.34% CTR

  • 45% Completion Rate

  • 300K views

  • 2K engagements

  • 14K shares

  • .04 cents CPC

  • 19% CTR

  • 41% Completion Rate

  • 50K views

  • 2K engagements

  • 20% Engagement Rate

Nothing to write home about with these, but I loved the concepts, and sometimes the algo doesn’t for whatever reason (and there’s many). But you keep trying and learning.

  • 100K views

  • 3K engagements

  • 1,000 shares

  • 80K views

  • 7K engagements

  • 2.5K shares

  • 126% ER on YT Shorts

  • 6M views!

  • 250K engagements

  • 140K shares

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HOMAGE Campaigns & Experiential